FEELFINE
Sanofi
Product launch and convention
Brief
Well-known pharmaceutical company that needed to celebrate achieving the best European sales and at the same time, and with the same budget, wanted to share expertise and knowledge of the trade between two professional figures who until that moment were well separated: “cardio” and “diabetology” informants.
Concept
To Create trust between important professional figures within the company, with simplicity and aware of how important everyone is, thanks to their skills, their knowledge and above all thanks to the sharing of their expertise. The desert and communication difficulties are elements on which Feelfine focuses, creating, in a precise and fun way, activities to be conducted first in pairs and then in groups. The possibility of using a very informal dress code throughout the Convention allows you to “undress” of sometimes redundant formalities.
The Key Factor
The desert and communication difficulties are elements on which Feelfine focuses its attention, creating activities to be conducted first as a couple and then as a group in a precise and fun way. The possibility of using a very informal dress code throughout the Convention allows you to “undress” of sometimes redundant formalities. The “blinded” activity, organized in the desert and carried out by a team of two colleagues, gave rise to a trusting attitude towards one another, which is fundamental in the management of customers in the field.
The Result
The customer, together with us, achieved the success she needed in Italy: the cohesion between the two company professionals on the market, which created ever greater leadership. Working and communicating with the team, on the same client, while maintaining our own field of action, has generated an internal evolution with new and different openings and collaborations, and individual skills have emerged.
